SPEC 03AVIATIONIN TOLERANCE
Alpha Avionics
A capability site built to get an avionics supplier past engineering scrutiny.
Marketing site and capability catalogue for an avionics company whose buyers are engineers and procurement teams — people who verify before they enquire.
01 · Context
Alpha Avionics supplies into the aviation sector, where purchasing decisions pass through engineering review and procurement gates. Buyers check capability, traceability and credibility before they make contact.
02 · Problem
- Technical capability was invisible online — the site gave an engineer nothing to verify.
- Enquiries arrived unqualified, costing sales time on poor-fit conversations.
- The web presence did not survive the scrutiny that aviation procurement applies by default.
03 · What we built
- A structured capability catalogue, organised the way an engineer searches — by function and specification, not marketing category.
- Spec-sheet style detail pages with the technical information buyers verify before contact.
- Enquiry routing that captures technical context up front, so conversations start qualified.